Video 2: Product Creation: Positioning & Marketing

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126 thoughts on “Video 2: Product Creation: Positioning & Marketing

  1. Hi Guys,

    In response to you guys teaching the obvious and what you guys teach is not a realistic path to success…???? Gimme a friggin break LOL. Whoever wrote that obviously is not successful or they wouldn’t be here obsorbing all this GOLDEN INFO for free too! WOW
    we as newbies need to be at your feet thanking you for showing us “A Real Path to Success”< and not like all the blood sucking so called Guru's with their 2 click to riches Click Bank launches that are nothing more than smoke and mirrors. I myself started online about 9 months ago and have used yours, Erics, and Pauls, training and products to do 5 figures a month my first 60 days online and build a list of over 50,000 subscribers in a few months..

    So as not to rant, I can only speak for myself by saying if I a computer illiterate can have success online from not knowing how to turn a computer to an IM Newbie Superstar, which by the way is my nickname…LOL…than anyone that takes the time to learn from you guys and take MASSIVE action applying what you guys teach towards their success, ANYONE CAN…..unlike what most people are taught by Guru's to believe, there is no push button or magic software WTF LOL! Just good old fashioned hard work and action taking!!!

    To those that are not in the know or Inner Circle, the PLR products these men put out are hands down "The Best Online" Bar None! I thank you guys for finally pulling down the curtain and letting us little guys finally have a chance to succeed online!!!!

    Shane Purcell
    "The IM Newbie Superstar"

  2. Thank you for the very informative video. I now have a better idea on internet marketing without the fluff. Looking forward to having more information about your products and finally get started with this project.
    Blessings
    Jan

  3. Hey Jeff,
    Ian your first commenter has got the idea and is working hard to make it happen. I too am a small fish (for now) and wonder if you could connect me with him. I would be more than happy to JV with him. My list is not that big either but I think we could help each other out.

    Great answer to J Ross Beasley’s comment. It’s obvious to me that it takes work to succeed at any venture and having a shortcut like PLR is a big help. Unfortunately there are “Not Real Guys” out there are selling get quick rich schemes that are not realistic. We need to be aware of that too.
    I
    Thanks

  4. Hi Real guys Paul, Jeff and Eric,
    When I entered the IM make money arena I had signed up on all three of you mailing lists amongst others. Then slowly I found, other people were also mailing me and amongst them were also slimy, oily salesmen. Being an IM newbie, I used to get attracted to their toys and happily parted money, only to realise, the toys don’t work. I got scammed and then I started to unsubsribe from those lists. Surprisingly I did not unsubscribe from neither of you three guys lists. Gut feeling, I guess.
    It was surprising to learn that Paul got scammed. Eric had informed us about this. Yeterday I learnt that Haley, the night club dancer’s product is also a scam!
    Its refreshing that three of you have got together.

  5. Jeff, nice response to J Ross Beasley, he is not looking for a path to success he wants a free ride to success, a path to success starts with a journey of small achievements while always making sure you stay on that path, improving on what is working and changing what doesn’t work, the result of staying true to your journey will be that all the steps you have taken will eventually build into a crescendo of massive success.

    Best of luck to all who can see when a golden opportunity is placed at their feet and take action to cement their success online!
    Rick
    http://www.facebook.com/FbFanPageExperts

  6. I’ve been very pleased with the products I’ve purchased from you guys and the training I have received. You guys are the real deal.

  7. Hi, I just received your email today and quickly watched all of the videos. I have tried for 2 years to make a living on the internet but so far I have not been successful. Notice I said “not so far” because I refuse to give up and let the nay Sayers, you know the ones that say “you can`t make money online,why are you wasting you money , internet marketing is a waste of time and money, be right. I am glade to finally hear someone wants to give a product that has value. The problem with most courses is that there is no support or if there is support it is days or even a week or more before you can get an answer. By that time I have forgotten the question and have gotten frustrated. At this point in my financial life I need a snorkel to be able to breathe fresh air. This will change as I implement your course.
    I believe all of you to be honest and caring people who want to make a change in peoples lives. I know with the your instruction and my resolve that I will succeed. I look forward to video 4 . I hope the course is priced within my ability to buy or I will have to get an extension for my snorkel

  8. Just finished watching you first three videos and wow, what a lot of great information. I will need to watch them again. Thanks for all the free info. I plan on putting it to good use. I am a little vague on the term “list building” and what all that includes. Thanks again. Johnny

  9. I’m counting myself as tremendously blessed for coming across guys like you. I know that life won’t be the same for me after this… You are really “real!”

  10. Hi Paul, I learn alot on PLR, since I’ve just started now a week in digging the “very profitable niche” on internet marketing so I think I got stick my eyes on the video one , two, even three times.Thanks do much.

  11. I just heard what was obvious. Also, I don’t see anyway attractive products can be created without a lot of learning and hands-on experience. You don’t show a realistic path to success…..

    1. Well I think you are totally missing the whole thing and possibly did not even hear the message that is there in these 3 videos. Your commenting on video 2 which is the one I did and it says exaclty what your saying. Your very right. Products that are going to stand out in the market are going to take some work. They have to be irresistible and totally have to make sense in the mind of your customer when they come across your call to action. More than that it has to make sense or show that it is something that is relevant to your customer the moment you introduce it to them. If the first introduction to your product is the sales page then that headline better clearly show that visitor that your product is relavent in their mind or you just failed. Your products have to show them why you are different than anyone else that they have already seen or will have the opportunity to see. The 3 of us did not just show up in the marketplace and get to where we are without doing exactly what you are saying. A lot of hard work and hands on experience. I am pretty sure that if you are going to get to the place where you can build a good solid reputable name and business for yourself there is not to many ways to go about it except for putting in the work. ANY REALISTIC PATH TO SUCCESS will require that. But there are some shortcuts to getting the right products instead of being held back wondering if your idea will work or if it is any good at all. We all know that that fear and doubt will stop most people in their tracks and they will always wonder. Or they will go through with it but not create the differentiation they need to stand out above the crowd or position that product correctly and it will fail. May have been the best thing the market was ever going to see but yet they will still fail if they do not follow the what you call… THE OBVIOUS. None of us are trying to tell you that we have some new secret that has never been shared with the marketplace. What we are telling you is pretty much obvious to some and yet to others it is something they may not have yet heard or heard it in the right way. But the obvious has to be done or your path to success will be very un-realistic because it wont happen.

      I got started a little different than Paul and Eric. I have a Son that was already successful and had already began establishing his authority in the marketplace. So he knew what worked and what didnt. He knew what products would sell, he knew the mind of his target audience already, he could pseak the language, he had built relationships and credibility. pretty much all that was needed to show me the realistic path to success. When I got layed off from my job he helped me get my start. I learned about PLR very quickly and I took a PLR product and had a 6 figure launch with it. But some things had to happen to make that happen. I took a couple very poor written ebooks and turned them into a little bit better written ebook. I did the very best I could in researching and learning about what I was writing about in the time I had. I then took that product that I now had and did just what we are saying has to be done. I added more value. I made it unique to me.. My uniquness was also my story that connected with many other people that were going through the same hard times I was and were looking for a way to improve their quality of life by bettering their financial situation. I also added in several interviews to the product to help establish some kind of expertise in the marketplace and some kind of authority. I was knew so I had none. It all belonged to my son. SO I became the expert by associating myself with the other GURUS in the industry through the interview process. I became the expert by association. I also added a few other things into the product for more percieved value as well. But what I had was something I knew or I should say my son knew would position well and sell. And sell it did. Now did this make me who I am today where I am now running a successful business from my home that consistently brings in the income I need and continues to grow each year? Heck no. I had to get to a place where I had my own reputation and could establish myself as a marketer of choice in themarket I am competing with. But it is not all about competing. It as complimenting, positioning , and differentating yourself from what is already there. It is about growing from the place you start and consitently providing value. It what Ilike to refer to as serving your market with a purpose. It is about not looking at your product as an afterthought like I stated. It isn’t just about grabbing something or creating something to just throw out and make some money.

      I remember the first time I really had any look at who Eric Holmlund was… he really opened up my eyes to quite a few things right from the beginning by a review he did. His review little did he know at that time would really have an impact on me as to who I was and what I really had to offer the marketplace that I really wasn’t sure about entering and I for the life of me did not know what kind of value I possibly had to offer the market place as someone new. I would have done just like so many and held myself back from ever becoming successful walking the path I had just chosen if I would not have seen so many little gold nuggets that came from Eric’s review. Besides my son Keith, Eric was probably the only person I really knew that seemed to say something that came accross as real and realistic. He gave me something that at least put a real light on what I was doing and what I needed to do next. I couldn’t see any real value in what I was trying to do until I read his review. I have always saved that review and read it now and then and use it when I teach my students from time to time. I just went and found the link to it and you can read it if you choose. http://www.ericstips.com/tips/layoff/ So yes what we are saying may be obvious to ,amy and to many it will open their eyes and give them a little ah ha moment of encouragment. But the path we are leading in is nothing but realistic. But you will not get all the way done the path until you start walking and look for how you can serve your market with a true purpose.

  12. Auwww… I’ve been in the transportation business for over a decade. My brain is not used to this. Looking for another way of living I tried direct home selling in the MLM genre. Spent thousands of $ and, as it feel, half my life on it until I realized it wouldn’t take me anywhere near the idea of a life style that they planted in our heads. I didn’t have a life. The income I made from that was less than I had to spend on the products. I gave it up and saved the money to educate my self for more possibilities in the transportation area, thinking I had to toll with that for the rest of my life.

    I wasn’t content with that thought. A few months ago I started my mission to search for a better way of making my living. Recently I found this IM thing and I wanted to know more. I’ve spent countless hours of trying to get my brain around it, having mostly brain cramp rather than insight. Signed up on several lists in the hope of enlightenment. Got a note from Neil Shering (he seem down to earth to me, but I’m suspiscious now after all them MLM years as a restrained, working robot) which pointed me in this direction.

    So far, I found this very informative and most straight forward so far. Even if my brain is oozing out my ears from all the information, I’ll continue with Eric’s video right after a morning stroll to get some air and a little oxygene to a place in much need for it. I hope this would lead me into a new part of my life with a lot more spare time and enough income to live. Humble me having gratious feelings to You and Your work guys.

    Thank You!

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